And to persuade with your brand, you need more than just a logo. You need to have a memorable name. A tagline that talks about objectives. A powerful and unique visual identity, one that sets you apart. And the right tone and voice in your communication.
Branding is the set of elements that conveys a brand’s values. And doing branding helps to get these values across to your target. To achieve this, you must be consistent, true and bold. You need to put everything that your brand is into everything that your brand does.