Some products are more powerful than the actual brand. Particularly in the mass-consumption universe. This is why the labels of these products must be treated as a brand. Vibranding likes to use this approach to design labels.
It is not just a matter of labels or products standing out on the shelves, they must also clearly and unequivocally explain what the product’s qualities are. Because the purpose of a label is merely to grab the consumer’s attention and get them to choose this product instead of another.