Packaging design is not limited to labels alone. Product packages and wrappings are essential in conveying the same values that can be transmitted by a label. However, they also play a very important role in terms of positioning.
An exclusive wrapping says a lot about the product. A bottle whose shape is different to the rest says a lot about the drink it contains.
A box with a design that is highly related to its contents is attention-grabbing. An elegant bag highlights the values of quality and premium category. And all these things ultimately get the consumer not only to want to buy this product but also to want to buy it to have it in their house for ever.