as solid as metal
Our mission — As part of its broader business growth strategy, copper producer APD required brand consulting and refreshed branding that reflected the international focus of its services.
The brand values to be communicated were: quality, technology, the spirit of change, modernity, a young family business, dynamism, service and adaptability.
- Graphic communication
- Logotype design
- Corporate identity
- Art direction
- Commercial tools
- Web design
We also took care of the art direction and shooting in order to accurately convey this new look across platforms – from the website imagery to sales material. The photographic style had to be clear and descriptive – almost like a documentary –with powerful and dramatic framing, and close-ups highlighting detail and commanding our attention with powerful colours and heavy tones.
The website was designed to communicate that APD is a company with a quality product, with customer-focussed service and the ability to respond effectively, which is different to the competition. All of the sections and services included (recycling, products, RDI, manufacturing, etc.) are included in the company’s logo itself and in its new image.